Resources

Sarah's journey showcases the value of balancing structure with creativity in SEO. Her advice for newcomers is simple yet powerful: find your own balance, make an impact, and remember—simplicity often wins. 

Black Friday, Cyber Monday, and Boxing Day are fast approaching, and consumers are balancing holiday excitement with tighter budgets. Senior Advisors Evan Dela-Grammaticas and Alex Gavalas offer their perspectives on how today’s economic conditions influence these critical shopping events.

Bonfire has achieved Meta Badged Business Partner status. This is a verification reserved for top global Meta agencies, and provides clients with exclusive access to tools, support, and innovation.

Matthew and Nicole have completed and achieved Interactive Advertising Bureau (IAB) certification, making Bonfire the leading independent IAB-certified agency in WA.

Search engine results pages are constantly evolving, blurring the lines between Paid and Organic results. By adopting an integrated SEO and SEM search strategy, you can achieve greater efficiencies and ultimately improve your overall search performance.

With the brightest minds and visionaries from around the globe, speakers within creatives and strategy this year challenged our thinking of why being “stupid” can be smart, how to stay true to your brand DNA, and how to respond if someone says, “I want to do something in gaming.” 

Learn why CPC has risen by 41% and CPM by 64% over the past five years and find out how to adapt your strategies and budgets to these changes.

Learn how to optimise your content for Google’s new AI Overviews. Caitlin Willing shares user-focused strategies to ensure visibility and relevance in search results.

Discover AI's transformative role in marketing and Google's new AI Overviews with a recap of our recent event, AI in Action.

User interactions with ads have changed over the last four years. Our Performance Media Lead explores this change and how it has lead to the rise of programmatic advertising in Australia.

We researched over 200 keyword phrases about Australian brands and discovered what drives AI-generated responses. Dig into our research to learn how you can guarantee brand visibility in Google's AI Overviews.

Prepare for Google's future of search. This guide explores how Australian marketers can adapt to AI-driven search results. Learn about adapting SEO, content creation, and multi-channel strategies for AI Overviews' impact on user behaviour, brand visibility, and ad efficacy.