Decoding The Algorithm

Last week Bonfire had the exciting opportunity to join Perth's bright marketing community as a sponsor for State of Social. Hosted at Optus Stadium, this year’s event was a little bit different showcasing a hybrid mix of virtual and live speakers.

Perth’s marketing community gathered at Fraser’s Restaurant to hear three of WA’s leading brands in a panel-led breakfast on how they adapted their marketing strategies and focused on their customers during the pandemic.

We have joined forces with Revive WA to bring you a panel-led breakfast featuring key leaders from three leading WA brands who have spent the best part of 2020 trailblazing and innovating their way through a period that has been, and continues to be, a challenging time for many brands.

The first two masterclasses at State of Social '20 were announced last week as the event gets the green light to return to Optus Stadium for its third year in a row. 

HubSpot’s Head of Marketing, Kat Warboys and LinkedIn’s Field Marketing Manager, Charith Moonesinge joined Bonfire’s Data & Innovation Manager, Sam Gabell for a discussion on the key statistics and learnings from HubSpot and LinkedIn.

With 2020 off and racing, now is the time to adapt to the rapidly evolving changes in digital marketing.

How is advertising evolving? Marcus Tesoriero, Executive Creative Director at The Brand Agency, spoke about the new era of creative problem-solving at this month’s ADMA WA Guru Breakfast.

On June 25th one of Australia’s biggest digital marketing conferences, State of Social ’19, took over Optus Stadium for the second consecutive year.

What do Perth’s marketing professionals and burritos have in common?

The annual Search Marketing Summit, formerly the SMX Search Marketing Expo, is one of Australia's premier search marketing conferences.

The dust has well and truly settled on the Google I/O 2018 developer conference. An eagerly anticipated event which happens annually at its Mountain View, California headquarters.

On March 21st, we had the pleasure and honour of partnering with Google to present an invitation-only Digital Marketing Measurement workshop.