Strategy & Insights

As we launch into 2018, it’s important to take stock of the latest search updates and their implications for your business, so you can develop the most effective SEO strategy for the year ahead.

In September 2017, we introduced call tracking as part of our service offerings to increase the return on investment (ROI) of our clients’ online marketing strategies.

There are only a handful of days left in 2017, that means now is the time to prepare for the search developments that await us in the new year.

With the new year on our doorstep, it’s time to look forward towards the next big trends in the digital marketing paid search and data space.

With 2018 on the horizon, it’s important to stay informed about the latest search news and updates so you can prepare your search strategy for the new year.

As Black Friday kicks off the festive sales season this week, Google has rolled out a range of brand-new features exclusive to the latest AdWords interface.

If you use the plugin Contact Form 7 on your WordPress website, you may have noticed that recent changes have broken form submissions and event tracking, specifically with the removal of the ability to use “on_sent_ok” in additional settings.

Keeping up with all the Search news and updates can be almost impossible.

Starting October 2017, Google have announced they will be showing a ‘Not Secure’ warning on any website containing a web form that’s loaded over HTTP, the unsecured version of the HyperText Transfer Protocol.

Now more than 54% of Australians use their smartphones to access search engines*, Google have made some changes to the way ads are viewed in the mobile search results - changes advertisers can't ignore if they want to leverage the consumer mobile trend. 

In the scheme of all your marketing efforts, “digital” offers unparalleled levels of accountability.

In a somewhat unexpected post, Facebook has announced that it will be using load speed of linked content as a factor in its feed ranking algorithm.