Strategy & Insights

Ironically, news feeds have been awash with opinions and commentary on what is arguably the nation’s most significant proposed change to media legislation, in the News Media Bargaining Code.

The unique events from 2020 have set a precedent for change and progress in the digital marketing industry. SEO Manager Matt Elshaw, and Digital Advertising Manager Gabe Mach, share the top digital marketing trends in 2021 to inform marketers proactively preparing for the year ahead.

There is a pending Apple iOS 14 privacy update (likely coming in the next month) which will prompt users to manually acknowledge whether they wish to allow Apps to track & share their private data.

In response to the dramatic changes in consumer expectations and behaviour, Google has sought to revolutionise the foundations of analytics on a broad scale. The new Analytics platform will build upon the foundation of the App + Web property launched late last year.

The industry is undergoing an evolution to deliver personalised and meaningful experiences without compromising privacy. This shift has been headlined recently by the change in usage of third-party data to first-party data.

Google announced its third broad core algorithm update for 2020 via Twitter. The official rollout commenced at approximately 1 pm Eastern Time on Thursday, December 3rd 2020.

Rising privacy concerns have influenced key players in data technology and government regulations to design a more secure digital experience for users. The recent pandemic prompted a rapid change to virtual life, increasing consumer concern on the use of personal information via website data collection.

Last week Bonfire had the exciting opportunity to join Perth's bright marketing community as a sponsor for State of Social. Hosted at Optus Stadium, this year’s event was a little bit different showcasing a hybrid mix of virtual and live speakers.

Perth’s marketing community gathered at Fraser’s Restaurant to hear three of WA’s leading brands in a panel-led breakfast on how they adapted their marketing strategies and focused on their customers during the pandemic.

Google’s core focus for 2020 has been to improve overall user experience through the application of AI technologies. To break down the key insights from this month, we’ve created a list of five of the most significant updates.

COVID has changed certain aspects of selling in Australia, leaving sales professionals concerned about the potential impact of the coronavirus in the future.
In LinkedIn's annual State of Sales Report, they surveyed 1,000 buyers and sellers in Australia to uncover key emerging and enduring trends.

The coronavirus pandemic has created a lot of disruption for e-commerce businesses. In our latest article, we talk to Kshira Saagar and Lou Simpson about the current state of e-commerce and the advantages of using data.