Resources

Data-driven strategies have become the bedrock of marketing success. To unlock the full potential of your campaigns, you need to understand the tools that collect and analyse your data.

Relying solely on individual data points doesn't often provide an explanation for campaign results. Amidst a sea of data, marketers can find it tough to pinpoint which metrics truly matter. Insights, obtained by analysing data points in context, reveal cause-and-effect relationships and guide actionable strategies.

The report explores the rise of fan-creators, the use of multi-format video and the impact of AI on increasing engagement with the modern audience.

The digital marketing industry never sits still, and one of the most important privacy changes is about to happen. Find out Google's newest update on the deprecation of third-party cookies.

As budgets tighten and expectations grow, Chief Marketing Officers have to squeeze more out of less.

Data and emapthy go hand-in-hand. Discover how data helps you create more engaging and inclusive experiences.

Bonfire was recognised as a finalist for the 2022 Digital Agency of the Year award at the Campaign Brief WA Awards last month.

SEO can drive sustainable business growth, competitive advantage and a strong ROI. Communicating that value, however, can be challenging.

Channel cannibalisation is a significant marketing challenge, but it's not impossible to solve. The first step is having the right data.

Marketers face a paradox of delivering meaningful digital interactions whilst their audiences are demanding greater privacy. How can we establish strong, loyal connections whilst meeting conflicting expectations?

We're proud to announce that we have received Premier Partner status in the 2023 Google Partners program.

Amid technology races from major tech companies and innovations reaching the mainstream, 2023 promises to be a year of great change. Here are the four MarTech trends that will most impact the way you work this year.